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Moti Kaplun

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Vice President of Sales, Marketing and Service

Moti Kaplan is a senior executive specializing in marketing, sales, and customer service, with extensive experience managing large organizations and leading complex processes to enhance customer experience and drive revenue growth.
In his current role at Medical Care Rehabilitation Hospital, he oversees the sales and service centers, develops innovative brand strategies, advances cutting-edge CRM systems, and organizes annual professional conferences.

In his previous position at the Tigbur Group, Moti spearheaded innovative initiatives in collaboration with health funds and Magen David Adom, playing a key role in the national response to the COVID-19 crisis through impactful strategic processes.

Moti holds an MBA with a specialization in Marketing and Digital from the College of Management Academic Studies and a BA in Communication and Management from the Open University. Throughout his career, he has stood out for his ability to develop innovative solutions, forge strategic partnerships, and lead professional teams to new heights.

Professional motto: “Success comes from commitment, innovation, and teamwork.”

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